The second episode with truly persistent builder and fan of undiscovered artists and musicians NFTJoe is a treat! If you are an artist - you should not only listen to it but join UNDRGRND and share it with everyone you know! This community might be the future of artist-discovery.

NFTJoe & UNDRGRND Magazine - Building New Artists Discovery Engine

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Summary

Today it's a colorful chat about underground music, art discovery and artists' support. UNDRGRND's journey is a testament of passion and persistence of one and only, the NFTJoe! 😁

He shares his journey into Web3 and crypto, starting with his interest in NFTs and writing about them. He discusses the early days of UNDRGRND, the project focused on featuring (new & up'n'coming) independent artists in Web3. Despite facing challenges and setbacks, Joe's persistence and belief in the project have kept it going for 4 years now. I mean wowowo, right 🤩

He talks about the recent launch of the UNDRGRND token (called $GRND) and DAO membership cards, and the future plans for the project, including building a DAO and expanding to different parts of the world with different language mutations. I mean the plans are huge!

Joe would like to see UNDRGRND branching out of just visual arts, into music and maybe film. He sees UNDRGRND as the platform that supports and promotes artists, musicians, and eventually film/movie creators in the Web3 space.

The focus of UNDRGRND is on incentivizing specific actions that benefit artists and fans with the goal being - creation of a sustainable platform that can continue to support creators indefinitely. And that cannot be done without creators supporting the platform back. So hop on for the ride now!

Chapters

00:00 Introduction and Background
13:48 The Journey into Web3 and Crypto
23:05 Launching the Underground Token and Membership Cards
27:48 Building a Community-Owned Project
30:24 The Vision for Underground: Art, Music, and Film
33:43 Focusing on Fans and Incentivizing Engagement
37:07 Demystifying Art and Cultivating a Community
40:46 Building a Sustainable Platform for Creators
52:30 Exciting Developments and the Future of Underground

LINKS TO MY GUEST:

• Joe on Farcaster: https://warpcast.com/nftjoe

• Joe on X (Twitter): https://x.com/NFTjoe

• UNDRGRND on Farcaster: https://warpcast.com/undrgrnd

• UNDRGRND on X (Twitter): https://x.com/UNDRGRND_NFT

• UNDRGRND on web: https://www.undrgrnd.io/

I hope you have found something interesting or motivational in this episode! And if you know any digital artists or wanna be digital artists, share it with them. They'll love Joe's vision and determination to help.

If you want to support me and this podcast, go mint one (or more 😀) and subscribe at your favorite app. Of course, you can share it with your friends who might be interested in hearing stories of interesting builders from web3. Thank you 🙏

Till next time, stay positive! 😀

BFG

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Recommended Good Read:
if you are building a company, project or community, you might find my personal newsletter called BFG's Build Better a great read: https://paragraph.xyz/@bfg.

I write about my founder and advisor experiences in GTM&PMF area. I built 10+ companies as a founder/co-founder and worked with 100+ companies as advisor or coach, both in web2 and web3.